We are hub.brussels, a Brussels Business Support Agency. Launched on 1st January 2018, it is the result of the merger between Atrium.brussels, Brussels Invest & Export and Impulse.brussels. Thanks to our expertise in Retail, we THINK our city, we help entrepreneurs OPEN their shops, and we BOOST our districts through promotional actions and urban beautification. Taste.Brussels is our latest project. We hope you’ll find it to your taste.

Be your own boss, bring your own business, and build your own Brussels

We also act as ambassadors of our city, representing Brussels’ fantastic business assets abroad. This is the aim of the Taste.Brussels project.

Brussels has many facets: there’s so much more to it than the European bureaucracy cliché. To the untrained eye, Brussels seems like a puzzle made out of dozens of small areas, each sporting its own identity and features. But let it grow on you and you’ll begin to see common threads become more and more obvious.

Don’t pay attention to clichés: taste Brussels for yourself


Try to think of Brussels as a cooking grandma who has travelled the world to discover all its different cuisines, and made them her own. She’d probably prepare her grandkids a meal of her own creation. They might find it a bit weird at first. But once they get a taste of it, they’ll never want to eat from another chef’s kitchen ever again.

In the end, our job is really not that hard: we only have to convince you to give Brussels a taste. Past that, the city’s flavours do the rest. If they don’t succeed in making you want to stay, nothing will. It would be a pity though. And your loss!

1.Of Berlin X Farrah Floyd concept store

Address: Rue vieux marché aux grains 39 – 1000 Brussels

Opening Hours:

  • Sun: 13:00 to 18:00
  • Mon: 13:00 to 18:00
  • Tue: 11:00 to 19:00
  • Wed: 11:00 to 19:00
  • Thu: 11:00 to 19:00
  • Fri: 11:00 to 19:00
  • Sat: 11:00 to 19:00


Insta: https://www.instagram.com/berlin_concept_store/

FB: https://www.facebook.com/BerlinConceptStore


Dates: Until 31 October as part of taste.brussels and longer if successful


The ethical fashion brand, Farrah Floyd is occupying a pop-up store in Brussels with of/Berlin, a platform that puts the spotlight on design made in Berlin. These two concepts are coming together to bring you handpicked fashion and design, showcasing the creative spirit of Berlin.

Brands presented by Farrah Floyd: Assembledhalf, Blank Etiquette, Farrah Floyd, format, Heiner Radau, Atelier May Bernardi Atelier, Sepideh Ahadi, Velt, VillVill.

Brands presented by of/Berlin: Alex Bender, Anna Badur, Bergnerschmidt, Coudre, Diafragmatik, Einhorn, Felicious, Fine, Fitz & Huxley, Fundamental, Good Store, Hänska, I like Paper, Jukserei Jewelry, Kolor, ManuTeefaktur, Marin et Marine, Marlies v. Soden, Matke, Mulinu, OAK, Opposite of Berlin, Pappup, Peppycorn, Sarah Johann, Sibylai, Studio na.Hili, Tattoo Salbe, Tio, Ucon, Uhrwerk Berlin, Uslu, Woolhunter


Farrah Floyd: https://farrahfloyd.com/

Farrah Floyd is a Berlin-based womenswear designer. Their pieces combine quality fabrics with emotional design. The brand is anti-seasons and each piece is designed with zero waste principles in mind. The stylist uses certified sustainable fabrics and everything is produced in Europe.

Of/Berlin: https://www.ofberlin.com/en/

Of/Berlin is a labour of love – a “fair” project that aims to bring people together, while supporting local designers and manufacturers in Berlin. Of/Berlin sell products through their platform and boutique. In parallel, they organise workshop visits for a behind-the-scenes glimpse of the manufacturing process.


Address: Rue A. Dansaert 121 – 1000 Brussels

Opening Hours:

  • Tue: 12:00 to 19:00
  • Wed: 12:00 to 19:00
  • Thu: 12:00 to 19:00
  • Fri: 12:00 to 19:00
  • Sat: 12:00 to 19:00

Insta: https://www.instagram.com/starstylingworldwide/

Facebook: https://www.facebook.com/starstylingworldwide

Dates: Until 31 October as part of taste.brussels and longer if successful

The starstyling concept is to play with timeless classics, hijacking them and injecting a good dose of colour and humour.

Starstyling use clothing as a form of critical reflection and social observation. They are filled with irony, fun and knowing provocation.

Starstyling dresses men and women, most pieces being unisex.