An ideal test market in the heart of Europe

Being a small country with 3 official languages and hosting countless communities of different cultural origins in Brussels, Belgium is an ideal testing ground for new businesses.

At the crossroads between German, Latin and Anglo-Saxon cultures, Brussels also offers a vast collection of support data for entrepreneurs: pedestrian flow for 250 points in the city, mood boards for the different districts, key plans, 12,500 customer profile surveys, and 51 focus groups.

The maturity of its fashion market and a 10-15% growth of the franchise market have already convinced many brands and local born concepts to set foot upon one of Brussels’ shopping districts.