Along its advantageous geographical location in the heart of Western Europe, at a stone throw of major European cities and capitals, Brussels also hosts many international institutions like the EU, NATO, as well as countless international associations, foreign journalists and diplomats.
Brussels’ 1.2 million strong, highly multicultural population generates and attracts a vast, international talent pool, and can rely on a qualitative education network. English is widely spoken as a second or third language, and is used as lingua franca in virtually all businesses.
Moreover, the city’s competitive real estate, low cost of life, and business-friendly tax system have already convinced 1,500 foreign companies to establish their European HQ or sales subsidiaries on its territory. Top all of that with a high quality of life, easy access by train, car and plane, as well as institutional support for foreign businesses, and Brussels’ strategic interest becomes incredibly evident.